Apply to clean dry paws at least twice a day, more often if needed. Start with a pea sized amount for smaller dogs and more for bigger dogs & gently massage into the pads. If your dog is uncomfortable with having his paws touched use a favourite toy, food treats or another person to distract them.
If your dog likes to lick his paws, he most likely will try to lick the balm off. Don’t worry, it’s safe for dogs to lick and ingest, however you really want to give the balm a chance to work so for best results also distract your dog with a toy/food/walk after applying the balm.